The Talent Associates is an attack team, a calming force, a peer group of friends, and a creative community all in one. The company was formed under the mission to help artists find a solid, smart path in the ever-changing music and entertainment landscape. TTA writes aggressive, innovative strategy for every artist under our umbrella. TTA then calls on experts from every side of this business – legal, radio promotion, A&R, producers, tour facilitators, etc – to execute this strategy.

We always seek to answer one simple question: “Who are your fans and how to do we find them, wow them, activate them?”

The Talent Associates was formed in 2012 to provide label and management services to artist careers.  Successes include the launch of artists Blackjack Billy, High Valley, Alissa Griffith, and Tebey and serving a key role in the solo career of founding Sugarland member Kristian Bush.  The company acts as US label and managers for Emerson Drive, Stereo Specter, Arabella Jones, DJ Du, Kaitlin Kozell, Griffith and Tebey.

Launching in 2012, John Ettinger and his business teams at TTA have brought singles up the country charts, they’ve worked in tandem with major booking agencies to conceive and execute TTA artist tours, and they’ve overseen every aspect of the creation and launch of EPs and LPs.

We are TTA. We move music.